The establishment of the Wine Museum in Madalena is a reflection of historical inevitability. Creating a museum centred on the theme of vineyards aligns with the primary economic activity practiced by the community that has inhabited this region since its settlement. The strategic geographic location of the Wine Museum, the enchanting power of the natural landscape – the vineyards, the ancient Canary Islands dragon trees, the Pico-Horta Channel, the sea, and the Mountain – along with the poetic and aesthetic essence of the place, the dignified presence of centuries-old architecture crafted from volcanic stone, in serene harmony with a new architectural style distinctive of Azorean emigration to the Americas, and an engaging and dynamic museum design, along with the compelling force of the human narrative, associated with the historic cycle of the Verdelho grape, have collectively been transforming this site into a significant hub for tourist and cultural development on Pico Island.
Summer Hours (1st April to 30th September):
Tuesday to Sunday: 10:00 AM – 5:30 PM
Winter Hours (1st October to 31st March):
Tuesday to Sunday: 9:30 AM – 5:00 PM